Sunny Glass Hardware Co.,Ltd.
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Consumers can't afford high prices, and low-price enterprises can't afford to hurt
Due to the higher technical threshold and difficulty coefficient of Quanwei customization, it should obtain a greater premium space, but in the highly competitive bathroom industry, price war is a common means of enterprise competition, and most consumers have a high sensitivity and attention to the price range. From the perspective of cities, the first-tier cities have adapted to the mode of wardrobes, cabinets and other customized home furnishings, and the general recognition of bathroom customization is high, but the consumer acceptance in the third and fourth tier cities still needs to be improved, and it is also related to the consumption power of consumer groups.
Dealers' thinking needs to be changed urgently
For most brands, it is the dealer who faces the consumer directly, so unifying the dealer thinking is particularly critical to the implementation of the company's strategy. In fact, the dealers surveyed are all interested in Quanwei customization, but some dealers are reluctant to invest too much, they prefer to optimize on the existing basis, rather than overturn and reinvent. Indeed, at the dealer level, from selling products to selling marketing, and then to selling a way of life, it is a change from the inside out, which requires more systematic standardized services, and puts forward higher service requirements for manufacturers and dealers. For example, customization requires design measurement first, and at the same time, new planning for later installation and the layout of the entire bathroom space, the entire marketing and service model has undergone major changes. To this end, manufacturers must establish a sound service system, how to guide dealers to keep pace with the times, to achieve the same manufacturer, is a problem that manufacturers must consider.
There are many problems in sanitary products, and the structure is complex and difficult to maintain
which caused it to not be able to use it normally. So she called the merchant to inform her about it, and the merchant said that someone would contact her in a few days, and asked her to be patient and wait. But no one contacted her for a week, so she called the merchant again and asked when someone would come to fix the toilet. The merchant said that maintenance personnel were being arranged, but there was still no master coming to the door after another week.
After-sales service has become the focus of breakthrough for health enterprises
The competition of sanitary ware enterprises is becoming more and more fierce, in addition to selling products, but also to sell "service", health enterprises to do a good job in after-sales service, must grasp the needs of consumers, have a sense of responsibility to go to the scene to check, negotiate solutions with consumers, where can be solved by on-site maintenance, immediately send maintenance personnel to deal with it; If it cannot be dealt with on the spot, it will be solved in a timely manner, without delay or prevarication, so that consumers can feel at ease and worry-free.
As sanitary products become more and more intelligent, the technical structure is becoming more and more complex, and the supporting and innovative services are more important. It is foreseeable that the era of service economy has come, and service will become a sign of the maturity of the sanitary ware market. Looking at today's bathroom market, who has the service and who can provide consumers with more added value of products, who will become the real king of the market.
Related Products
Bathroom doors are usually made of waterproof materials such as glass, aluminum alloy, or plastic to ensure they remain moisture-resistant over a long period of use.
Bathroom doors are usually made of waterproof materials such as glass, aluminum alloy, or plastic to ensure they remain moisture-resistant over a long period of use.
The bathroom door is made of moisture-proof and corrosion-resistant materials
Bathroom doors are usually made of waterproof materials such as glass, aluminum alloy, or plastic to ensure they remain moisture-resistant over a long period of use.
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